Neon launches Pro-Choice campaign with online store

All proceeds from Neon’s online store will go to the National Network of Abortion Funds.

Award-winning film studio Neon has officially launched a pro-choice campaign amid the impending reversal of Roe v. Wade.

An official statement from Neon called the campaign a response to attacks on reproductive rights in the United States, with sales directly benefiting accessible abortion healthcare. Neon opens online store featuring pro-choice and anti-oppression artwork created in collaboration with award-winning artist Akiko Stehrenberger and three products featuring Neon releases “Portrait of a Lady on Fire” and “The Worst Person in the World”.

Products include a “Portrait of a Lady on Fire” abortion scene print, an Akiko Stehrenberger Tee scales of justice, and an Akiko Stehrenberger Tee supreme hanger, among others. Neon will donate 100% of all net profits from product sales to the National Network of Abortion Funds.

Neon is also making the films “Portrait of a Lady on Fire” by Céline Sciamma and “Little Woods” by Nia DaCosta available free of charge to any organization or screening host who would like to use the film to support an independent abortion fund in the United States. until August 31. Both films are now available on social cinema platform Kinema, which allows a host to arrange in-person or virtual screenings of the films, with ticket sales supporting the abortion fund of their choice. .

“Neon believes that universal access to safe abortions is a human right and we are inspired by those who continue to speak out and defend these rights,” an official company statement read. “We hope the Pro-Choice campaign inspires others, within the entertainment industry and beyond, to get involved in helping these vital organizations.”

Other artist collaborations and events will be announced this summer. Neon X Pro-Choice is available on

Like Neon, industry titans United Talent Agency and Amazon took a stand for reproductive rights after a leaked Supreme Court draft opinion said the 1973 Roe v. Wade would be canceled.

United Talent Agency announced that it will reimburse employees for travel expenses related to reproductive health services if they are not available in their state of residence. Amazon also shared that staff members will be reimbursed up to $4,000 in travel expenses for non-life-threatening medical treatment, including abortion.

Amy Schumer, Ethan Hawke, Aaron Sorkin, Julianne Moore, Maggie Gyllenhaal, Michelle Williams and Gloria Steinem, among others, also signed an open letter supporting the Act of Geraldine Santoro. The bill would create legal access to abortion in New York State.

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About Michael S. Montanez

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