Pro-Biden group pours millions into new ad campaign to promote new climate and health care legislation

As President Biden and the Democrats running in the midterm elections plan to spend the next few weeks on the road pushing for the passage of their climate, health care and tax legislation, several national political groups are considering pouring millions of dollars into advertising to help boost the campaign — and the president’s low approval ratings — especially with the party’s base.

Building Back Together (BBT), a pro-Biden outside organization launched by the president and his campaign team to help promote political priorities, is launching a new $1 million ad campaign on Thursday this week specifically targeting black voters and voters. Latinos, two groups whose support for the president has sagged in recent months amid concerns about inflation and the direction of the economy. Although the new law is called the “Reduction of Inflation Act”, it does not directly address the underlying causes of inflation. It can, however, help reduce some costs for Americans.

The television, radio and digital the ads are running in English and Spanish in Nevada, Pennsylvania, Wisconsin and the Washington, DC media market with plans to expand the campaign in the coming weeks, according to BBT. (If you’re wondering, the Inflation Reduction Law translated into Spanish is Ley de Reducción de la Inflación.)

Here is one of the new announcements:

Cost reduction by
Rebuilding together on

The TV spot quickly outlines the grassroots sales and contrasting narrative Democrats will present to voters in the coming weeks: “Joe Biden has promised to address the needs of working families rather than special interests. That’s what makes the law on reducing inflation: Reduces prescription drug costs for millions of people Reduces health care costs for millions of families Reduces energy costs for millions of families But all MAGA politicians voted against.

The digital ad features a black man saying to the camera, “It’s baffling to me that politicians are blocking things that will help millions of families. I’m glad we have a president fighting for us.” And radio advertising in Spanish also tells what is in the legislation. The group has now spent $35 million since the start of the Biden presidency on similar ads, including recent ads designed to urge Congress to pass the legislation.

Attempts to build support for the president — and his handling of economic issues — will be key to improving the Democratic Party’s chances in several statewide competitive races in locations where BBT airs these ads. In the final weeks of gubernatorial and senator contests, particularly in Nevada, Pennsylvania, Wisconsin, Arizona and Georgia, black and Latino voters will be backed by Democrats to run.

The most recent CBS News Battleground Tracker Poll found that 72% of black voters approve of the job the president is doing. Latino voters were more divided: 45% approve, while 55% disagree. As with voters overall, the president’s approval rating among black voters fell during his presidency. Compared to recent Democratic presidents, Mr. Biden’s approval rating among black voters is similar to that of Bill Clinton at this point in his presidency, but considerably lower than that of Barack Obama.

The drop in the number of Latino voters is mirrored in other national surveys and explains why the Republican Party is aggressively courting Hispanics, especially in the competitive South and West House districts.

Like registered voters overall, these two groups of voters gave the president his lowest marks on inflation of the questions asked—43% of black voters approved of his handling of inflation; only 26% of Latino voters did. The majority of both groups said the national economy was in poor shape, with Latino voters more likely than black voters to feel this.

Rebuilding together launched in February 2021 as a 501(c)(4) non-profit organization that is not required to disclose its donors. These types of social welfare organizations can launch grassroots campaigns, lobby and carry out election-related activities, but legally this cannot be the primary purpose of the organization. BBT is primarily designed to help explain and defend the work of the Biden administration, a response to the concerns of many Democrats — especially Obama-era White House veterans — that the party has failed to properly touted the benefits of the Affordable Care Act after it was passed in previous months. the 2020 midterm elections, which resulted in record congressional losses for the party.

Several other left-leaning organizations are also running ads this week or planning to do so in support of the passage of climate change and health care legislation. Third Way – a group supporting moderate Democrats – launched ads this week intended to thank several Democratic lawmakers, including Arizona Senators Mark Kelly and Kyrsten Sinemafor supporting the legislation.

As the publicity begins, a more intense official travel schedule for administration officials designed to indirectly help Democrats on the ballot this fall begins. The White House announced this week that Cabinet secretaries would make more than 35 stops in 23 states to tout the passage of the legislation, with appearances scheduled alongside Democratic lawmakers. Separately, the president is expected to travel to Ohio and Pennsylvania in the coming weeks to discuss climate change, health care and the bipartisan gun control and mental health bill passed earlier. this summer, according to the White House.

Although the Biden administration cannot coordinate travel or political activities with outside political groups like BBT, the aspirations are similar: official events will take place, they are likely to gain local media coverage and during commercial breaks before or after these reports, the hope is voters will see or hear advertisements like the ones mentioned here.

Will this help turn the tide for Democrats? Stay tuned.

Jennifer De Pinto contributed to this report.

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