Pro-Biden group to spend $ 10 million on high-profile campaign touting president’s economic agenda

Building Back Together, the pro-Biden outdoor organization that formed earlier this year with the blessing of the White House, is starting that work with a $ 10 million ad campaign to tout the infrastructure proposal across the countries, including Arizona, Georgia, New Hampshire, Nevada, Pennsylvania, and Wisconsin – all states with key Senate races in 2022. Whether Congress can pass the social spending bill being negotiated on Capitol Hill , the group plans to use the campaign to tout the possible legislative achievement.

The campaign group’s first ad – titled “Long Time Coming” – features video of the bipartisan bill signing and focuses on how the law will solve supply chain problems in the United States, fix it. ruined roads and bridges and will replace lead pipes to provide potable water.

The ad campaign will run through Thanksgiving and aerial spots in the Battlefield States at popular televised events, like Macy’s Thanksgiving Day Parade and several NFL Thanksgiving Day clashes, including Las Vegas Raiders vs. Dallas Cowboys. and Chicago Bears vs. Detroit Lions.

“Our goal is to make sure people know exactly what was delivered to them,” said Danielle Melfi, Executive Director of Building Back Together. “We want to make sure that we deliver this agenda directly to the American people, without wasting time communicating about this president’s delivery.”

Building Back Together also plans to install billboards near infrastructure projects made possible by the new legislation.

Biden signed the infrastructure bill on Monday, fulfilling his campaign pledge to strike a bipartisan deal covering the county’s aging roads, bridges and waterways. The president signed the bill at a rare White House rally where he was flanked by Democrats and Republicans who voted for the bill. The White House is now focused on passing a broader social spending bill that has yet to garner the same kind of support from both sides.

The legislative victory comes days after the Democratic Party suffered a significant defeat in the Virginia gubernatorial election and narrowly won a tighter-than-expected race for New Jersey’s top leadership position. The struggles are seen as harbingers for Democrats heading into the 2022 election cycle. History shows that the ruling party – Democrats control the White House, Senate and House – often lose seats during the next terms of office.

Biden’s approval has also plummeted in recent months. A CNN poll, an average of the six most recent non-partisan national surveys of adults on approval of Biden’s work, found that 45% of Americans approve of the way he handles his work, compared to 52% of Americans who disapprove of the work he does.

Leading Democratic Party operatives now believe the sale of the infrastructure bill will be critical if the party is able to avoid historic trends and have a stronger-than-expected performance midway through 2022. Republicans have sought to counter this message by highlighting concerns about inflation and the rising cost of living, while Democrats argue that passing the two spending bills is the best way to curb rising prices .

“We are confident that we can make a very clear case that this will reduce your costs,” said Matt Barreto, Senior Advisor for Building Back Together. “People are aware and concerned about the costs today, and this is something that infrastructure is, first of all, can immediately begin to deal with… and the Build Back Better law will continue that.”

Biden himself acknowledged the importance of passing these bills, telling Democrats in the House of Representatives in his latest attempt to pass the bills that he “didn’t think it was too much to say that the majorities in the House and Senate and my presidency will be determined by what happens next week. “

“In less than a year, voters will have to rehire the Democratic majority or hire a new Republican – and Democrats building roads, rebuilding bridges and expanding the internet can become a centerpiece of this performance review,” Jesse said. Ferguson, a seasoned Democratic strategist. . “If anyone has any doubts about the policy of this, you just have to remember how desperate Donald Trump was to do what Joe Biden just did.”

And Building Back Together will be far from the only one to sell this bill.

Biden himself will cross the country to sell the accomplishment. The president visited a bridge in Woodstock, New Hampshire on Tuesday, and plans to travel to Detroit to sell electric vehicles on Wednesday – visiting states with major mid-run races. Vice President Kamala Harris, along with several Cabinet officials, will also hit the road, hoping to brag about the local implications of the bill.

The Democratic National Committee also pledged to bring the bill to the American people in the coming months, with one aide saying the committee planned to spread the message around the bill to create a “constant low simmer of” commitment around the achievement of President Biden. , instead of coming out of the door all at once and then wobbling. “

All of this represents an attempt to learn from the lessons of the past. Democrats believe the administration of former President Barack Obama failed to sell the $ 800 billion Recovery Act passed in 2009 and the fight against the Affordable Care Act, the sweeping healthcare overhaul that was enacted in 2010, leading Democrats to suffer significant losses midway through 2010.. This cycle, Republicans have used the complicated bills as an indictment against Washington, allowing Republicans to take control of the House and reduce the Democratic margin in the Senate. Obama later described the midterm as a “bombing”.

Longtime Obama adviser David Axelrod said the sale of the infrastructure plan is radically different from a complicated healthcare law, giving him hope that Biden could see success where Obama doesn’t. did not.

“The Affordable Care Act was a different challenge as many of its key provisions would not be passed or felt for years,” said Axelrod, a CNN contributor. “In the case of the infrastructure bill, there should be visible projects underway relatively quickly – physical evidence of progress. The task is to tie these community improvements to this bill and to this president in the spirit of the voters. “

Melfi said Democrats “certainly learned a lesson from this fight,” noting that a key difference is the high popularity of infrastructure over the Affordable Care Act.

“Every item on the agenda resonates with Americans across the country and across ideology. But we have to make sure we take credit for it,” she said. “We have to make sure people know what’s in this package and how it improves their lives. And that’s why we’re starting early.”

This story has been updated.

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