REA Group launches a new consumer real estate market

Property.com.au, the property search destination of property company REA Group, has launched a new consumer marketplace aimed at removing more barriers for buyers and sellers.

According to REA Group, 1.6 million Australian homeowners consider selling each year and research shows two-thirds of them don’t follow through – and the alignment of selling an existing property and buying of the following remains the main concern of sellers. .

REA Group says that by leveraging the capacity of external partners, the new property.com.au The real estate market offers financial products designed to build sellers’ confidence around this alignment by emphasizing support around buying before you sell and buying before you settle.

REA says the property.com.au experience is centered around address searches and offers a complete picture of every property whether it’s for sale or not – and consumers can access the new Marketplace via the home to property.com.au and one of 15 million detailed property pages on the site.





REA Group Strategy Director and CEO:REAx, Rea GroupHenry Ruiz commented: “Looking for a property can be a fragmented experience and listings only tell part of a property’s story. With property.com.au, we aim to help buyers and sellers gain greater clarity about which properties they might be interested in, which we know builds confidence to act.

“We have continued to evolve the site since introducing our update a few months ago. The launch of our new Marketplace is the next step in giving suppliers the confidence to sign up and we are delighted to have the support of the Bridgit and CampaignAgent teams to provide short-term financial solutions to buyers and sellers.

Bridgit CEO and Co-Founder Aaron Bassin said, “The REA Group has been a pioneer in PropTech and we look forward to partnering with them on a common vision to help Australian homeowners buy and sell properties. real estate through technology. This partnership gives Bridgit the opportunity to continue to empower Australians on their property journey to experience the benefits of buying before selling.”

Shaun Moriarty, CEO and Co-Founder of CampaignAgent, said: “We are delighted to continue our partnership with REA Group as we roll out DepositNow within the property.com.au product offering. DepositNow allows owners to have financial freedom and confidence at a time that can be very stressful by allowing them to buy while selling their current property. »

REA claims that property.com.au complements the real estate.com.au consumer experience and with 15 million searchable addresses across Australia, property.com.au’s search experience leads to detailed property pages that include photos, historical timeline, detailed attributes, value estimates, history and similar properties for sale, rent and off market.

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